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Shory Group

Shory Group celebrates 1M customers with AED 1M prize

January 29, 2026
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Shory Group has launched a customer rewards campaign to celebrate reaching one million users, culminating in a grand prize of AED 1 million.

The campaign rewards customers in the UAE who purchase insurance through Shory with prizes ranging from insurance premium refunds, Mercedes-Benz car giveaways, and a final cash prize of AED 1 million in May 2026.

Aoun Al Smadi, CEO of Shory UAE, said: “Reaching one million customers in the UAE is a proud milestone for Shory. This campaign is our way of thanking customers and reinforcing our commitment to making insurance simple, fast, and fully digital. We’re excited to continue leading the way in transforming the insurance experience.”

Shory is a global company and the UAE’s first and only fully digital insurance brokerage service. Customers can compare policies from top insurers across car, home, health and pet insurance and complete their purchase in under 90 seconds at the price quoted with no paperwork or phone calls.

With a strong customer-first approach, Shory is reshaping how insurance is bought and managed in the digital age.

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