Global technology group e&, is using Oracle Fusion Cloud Human Capital Management (HCM) to prepare its global workforce for the AI economy with embedded artificial intelligence (AI), generative AI, and AI agents. Marking a first for the UAE, e& is deploying these capabilities on its Oracle CIoud Infrastructure (OCI) Dedicated Region to address national data-sovereignty requirements.
e& serves customers across 38 countries in the Middle East, Asia, Africa, and Europe. It offers a portfolio of digital services ranging from advanced connectivity, entertainment, streaming, and financial services to AI-powered solutions, cloud computing, ICT, cybersecurity, and IoT platforms. As e& accelerates its AI-led innovation to deliver new solutions to customers, the organisation sought to equip its 10,000-strong workforce with Oracle Cloud HCM.
Marwan Bin Shakar, Chief Technology Officer at e& UAE, said: “Modernising the employee experience is a strategic priority. Oracle Cloud HCM enables us to embed AI across our people processes, enhancing talent development and delivering more personalised employee experiences on a secure, locally deployed OCI Dedicated Region.”
“With Oracle Cloud HCM, e& has been able to standardise HR processes across geographies, improve workforce visibility, and equip employees and managers with AI-driven insights to support smarter talent decisions. The new HR platform has helped to automate routine tasks such as interview scheduling, candidate screening, and follow-up communications to accelerate time-to-hire and reduce recruitment costs. Furthermore, with the help of advanced AI algorithms, e& has improved the quality of hiring by matching candidates to roles based on skills, experience, and predicted fit,” said Ali Al Mansoori, Group Chief People Officer at e&.
